Get to the top on Google

Search Engine Optimisation (SEO for short) involves making it easy for search engines to find your website and boost it in their rankings. Get to the Top on Google is the first book to address all aspects of search engine marketing through a simple seven-step tried and tested methodology.

Designed to be accessible for the beginner but comprehensive enough for the skilled marketer, the book is illustrated with global case studies – and includes emerging ideas in Web 2.0, local search optimisation and the future of search itself

David Viney is a leading SEO expert and works with companies large and small to improve their search engine rankings. He has steered multimillion-pound e-business projects at British Airways and Centrica, and his clients include Amazon and Microsoft.

A regular speaker at conferences, he is a graduate of the London School of Economics, a chartered accountant and a member of SEMPO, the Search Engine Marketing Professional Organisation.